NORMANN COPENHAGEN PRODUCT DESIGN

The idea for Daily Fiction was to create a candy store for grown-ups. A playful tone of voice was developed to add an extra touch and unique personality to each product. The project included the design of the products, with everything from colour scale, print design, materials and surfaces to wrapping and, in the end, the concept for images, presentation and event. The Daily Fiction concept has launched globally to delight stationery aficionados and novices around the world.