MERLETTE VISUAL IDENTITY
New York-based designer Marina Cortbawi found us from all across the Atlantic ocean. She envisioned creating Merlette, a new thoughtful brand with the perfect getaway items, thoughtfully designed with the modern traveller in mind. We assisted Merlette in defining the brand's essence from the storyline to the luxuriously simple visual identity.
Copy sample by yours truly below
ABOUT MERLETTE
Merlette is a Brooklyn based atelier creating thoughtfully designed garments with the modern woman and her everyday life in mind. Merlette was founded in 2016 by designer Marina Cortbawi, with a dedication to refining shape, texture and details into a sense of empowered femininity. Creating garments that allow women to feel elegant and at ease.
To honour the responsibility that comes with bringing new designs into the world, each part of the process of a garment is approached with thoughtfulness. Merlette is known and loved for using all-natural, high-quality materials and bespoke finishes such as embroidery and smocking. Merlette recognizes quality, versatility and timelessness as the most impactful approaches to responsible fashion design today. Luxurious cotton, versatile wools and airy silks will always be favoured in the collections.
Marina Cortbawi creates pieces that women keep coming back to for their effortless beauty, hybridity and comfort. Essential designs, yet refined and perfect for building a timeless wardrobe. The hand feel, how it makes you feel, and even how it sounds are as important as the piece itself. These elements put together, create the unique sense of freedom a Merlette garment will give you.
Photography: Jens Langkjær