CIFF KIDS VISUAL IDENTITY

A new and cheerful extension to the visual identity for Northern Europe’s largest Fashion Fair for kids brands. The identity includes graphic toolbox, colour scale, tone of voice and animation. The concept for the tone of voice was to mimic the voice of children.

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SELECTED HEADLINES FOR COMMUNICATION

/ Grown-ups suck
/ Kids for president
/ Hug a rainbow
/ Small voices unite
/ We not me